Advertising

Nonprofit

John M. O'Connor, Raymond A. Mascia, Jr. | Anderson Kill

In 1983, American Express launched an innovative partnership with the Statue of Liberty restoration project, donating one cent to the project every time a customer used an American Express card. That highly successful program kick-started “cause-related marketing,” which has seemingly...

Advertising

Bert W. Rein, John E. Barry | Wiley Rein LLP

Free markets are driven by consumer choice. Just as the right to vote is the core of our political democracy, the right to choose how our dollars are spent is central to economic liberty and the best allocation of productive resources. While no one questions that government should stay out of our...

Advertising

John E. Villafranco, Jennifer Ngai | Kelley Drye & Warren LLP

You are an in-house attorney or outside counsel and your client brings a competitor's advertising claim to your attention, convinced that it cannot be substantiated. Your instructions are clear: make it stop. What are your options, and what factors should influence your recommended course of...