George Washington University School of Business

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Donna Hoffman

Professor of Marketing

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Technology

How Technology Is Changing the Consumer Experience

Donna Hoffman | George Washington University School of Business

Vildan Altuglu, vice president of Cornerstone Research, interviews Donna Hoffman, professor of marketing and Louis Rosenfeld Distinguished Scholar of the GW School of Business at George Washington University, to gain her insights into the revolutionary impact of technology on consumer behavior, as well as potential issues related to data collection and privacy practices.

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